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Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837845309-9FGCOEBHPDAG35CFW4QP/7.jpeg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1510193103374-RNVN2YV0MZRAURLIT2K1/uber1.jpg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837546711-UU9OO3RGG74BQ43AY9RG/2.jpeg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837948495-ZVMQR0DM7J89R8KTZGF7/6.jpeg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837524281-ODH1WX751MBKXU8VU9DH/4.jpeg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837732705-VK2TTD2AH9WS54ON0TNC/home.jpg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509837295501-BXGXKSXB6NPU4S0C82XF/moodboard.jpeg Boston Food Truck Tracker https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1509825128164-S3RFYOCV61R5Z1DPAG4B/GettyImages-830553276.jpg Boston Food Truck Tracker https://www.jennkappel.com/nutanix-software daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619470203012-13C94GKUMURUI6POIXY7/Key+metrics Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619472796543-IYVZJI70RFWW7VT9GIMY/Pain+Points.jpg Nutanix Software Industry Pain Points — Nutanix products were built to directly address these things https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619473328556-RHD9S0NP4VAT94H5S5JO/Screen+Shot+2021-04-26+at+2.41.32+PM.png Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619025992893-WIBDU9PL1O5R2QIE4ZEP/Screen+Shot+2021-04-21+at+10.23.52+AM.png Nutanix Software A spreadsheet we built mapping Homepage component names and visuals which includes ‘content template’ columns for Nutanix team members to complete for the top 3 audiences we want to personalize. 1. New Visitors 2. Returning Visitors and 3. Returning Visitors who have already converted. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619468706922-ZES139ZH7VXPLMH21YWO/component-library.jpg Nutanix Software Snippet of components, button styles, colors, icons etc. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619026433145-047A7V91I8KDUEI399LW/Personalization+at+Scale+-+Audience+Types.jpg Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619224967651-RBTUHRBX58JTJQXM56B0/Maturity+model.jpg Nutanix Software While clients often think they want to fully personalize the website right away as soon as the platform allows it — we use this maturity model to explain the strategy/authoring/design/development investment it takes to transition from rules-based personalization (left) to 100% data-driven personalization (right) https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618881757081-FNYKM8PK1I1INVPYO88Y/Group+2.jpg Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619026457116-MFMI5GCXVWW432I85RU7/Personalization+at+Scale+-+Homepage+Real+Estate.jpg Nutanix Software These mock-ups show the specific personalization opportunities of the new homepage (green) — component-by-component. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619474187446-LONZIS329Y72Z5VGVVC4/resources+tool.jpg Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619474383526-GNN5IDWVUMRFCUMGHIZW/Industry+Review.jpg Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619474288871-E77TGBEU7JAHCFNV3N47/Triggers.jpg Nutanix Software Industry Triggers — Understanding these help us address diverse users with unique messaging https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618881781380-BCI6JMWDADTS7029VFWK/Group.jpg Nutanix Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619464926029-UW76PFYYS8VUIIMRJH28/Nutanix+3.jpg Nutanix Software https://www.jennkappel.com/mit-technology-review daily 0.75 2021-04-28 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491117190-J1YR8XFQZOB6ZF0G198X/ui-color-modal.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490406823-NCCGKZ1RITU9A8BNGXS1/design+anchor-builder+01+topic.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490406937-T5PCPTGA0J8BVKZS4ZD4/design+anchor-builder+02+tag.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490407905-MVNU2YO0C9H28T90FI3F/design+anchor-builder+03+custom.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619629026015-XHGUT79UBEOHQFFL4JT5/story+writing+user+flow.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619494319739-RJ56JYKUM43EU4TYW84S/story-builder+03+%28write%29.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619494319824-D1MM51VTSFRUOSEYNM9C/story-builder+04+%28layout%29.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619489403942-G2ZZ2AFJ6RH9JF24W2CW/homepage+editing.png MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490062910-KTOR5HFVGPXHK4S44T9K/ui+inspiration.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619630841922-G3Q682RMIPSOFDMQ03JM/feed+controller.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491786737-2Z5IA32SE8KLZT0ASRRY/story-builder+01+modal.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491804227-6B7VX9S44ZBH5W6C1S45/story-builder+02+write.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619489985561-98AO6C0EAAZV4K8GC4O4/scratchpad.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619588638003-FCH9F1PFCRA4KEOHGS04/story+units.png MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619496640513-AYF7BBSA4T3TWWG29JDL/wf+%26+ui+component+scratchpad.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491401778-JIPGY2E002P240L755MD/wf+feed-controller+01.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491491984-1KF1TYRE093N1QZ6ZP1L/wf+anchor-builder+04.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491492135-4JLXDNMHTXH3RWPRBDJI/wf+anchor-builder+06.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491493251-I9B22G0HGW1MSNT6I48S/wf+anchor-builder+07.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619494136456-8NK8S4PDZWWW6EV896ZT/Card+Stacks+%28by+topic%29+6-20.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491821274-0IG2W6IRTLQMJ560XF5W/story-builder+03+layout.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619496376145-4O44LRNTIXRUN6PPT48K/Story+Types.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619491770282-96YDTC3F7ML7YVONPNCL/stories+%28by+emily%29.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490823271-15B0CBRISX1BVO02AUBQ/design+feed-controller+01.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619490823745-DIX5IJXFCA48N3H3PI6P/design+feed-controller+02.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619588774831-74VHJKO8I3QIIQ2F74DW/feed+units.png MIT Technology Review A story can be made up of the following components. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619494126000-ZB1KVE498Q4ZTPS6VU6I/Card+Stacks+%28custom%29+6-20.jpg MIT Technology Review https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619464630253-2TTRWYZDICXA9PIO0H3T/MIT+2.jpg MIT Technology Review https://www.jennkappel.com/rubrik-software daily 0.75 2022-12-13 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619506987959-4NOCSZADI6ESY0A2O7SL/Screen+Shot+2021-04-26+at+11.53.42+PM.png Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619506988571-JY5YHCFHWCZGBPJ3NKBS/Screen+Shot+2021-04-26+at+11.53.25+PM.png Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619506989986-S3Y9Y6ZEVNMEBGOLD51Q/Screen+Shot+2021-04-26+at+11.51.40+PM.png Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618883535449-CAOK51GMHJVR45GDP654/landscape+review.jpg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618879915146-7BGZ9Z92IYNLQTRXFKWV/Global+CTA+Button+Label+A_B+Data+Story.002.jpeg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619067427820-BVPOBOED26KDC1FJTVE6/Templates+2.jpg Rubrik Software 5. Resources, 6. My Profile, 7. Search Results, 8. Partner Scorecard https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618889732592-48IISEH8WR3MNV7SOFQ6/wireframes.jpg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618880021843-3YD3CBS55C6IWBAVID5A/Global+CTA+Button+Label+A_B+Data+Story.005.jpeg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619065682707-VO9W6PEJ5H8SK5RPYKCH/Templates.jpg Rubrik Software 1. Homepage, 2. Listing template, 3. Deals template and 4. Detail template https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618883123524-HP8KGP3P3NS90IAVFOD3/web-audience.jpg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618879988820-ZL2RZ9L2RH5RHJBWT481/Global+CTA+Button+Label+A_B+Data+Story.004.jpeg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619506839009-2P91XVCO31K2SJGHNXRT/Screen+Shot+2021-04-26+at+11.51.40+PM.jpg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618879964650-7LUHW2RPM4G5D5K71Y82/Global+CTA+Button+Label+A_B+Data+Story.003.jpeg Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1618886832813-SZFANHZZD0DNWN4UIBZG/Home.png Rubrik Software https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619065715974-WQGPXDKJRBPB077EKKEB/Component+Library.jpg Rubrik Software Component Library, Layout & Styling Options https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1619465178411-1GUHBQIQ23QLMYEWPTG7/Rubrik.jpg Rubrik Software https://www.jennkappel.com/cbre-build-a-map daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/3aa2e2f1-9e2b-4dd2-b2ba-a6651d00fc4d/asset_personas.jpg CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/9d0ef553-7925-4ef7-8686-58547d179f48/asset-feature-logos.png CBRE | Build-A-Map - Make it stand out “I didn't even train the latest NY team on how to create logo maps because they can do it in BAM now.” - CBRE Manager https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/46a5b018-b27c-4146-a4f7-ada48cd38bd2/mapping+design+pattern.png CBRE | Build-A-Map - Make it stand out Examples of the type of color accessibility, pin, basemap and popover guidance we provided other designers along with documentation for the layout and structure of all applications centered around mapping experiences. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/ca908dff-4cee-4a1f-b6cb-4bae58137add/bam-emerald-ish.jpg CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/62d0616d-e418-43eb-9f55-e372fc9e38c3/asset_product-canvas.jpg CBRE | Build-A-Map - Make it stand out I partnered closely with my product manager to develop and consistently refer back to our product canvas when making UX decisions to ensure both the user needs and business requirements would be met. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/a4d4b6aa-81d8-4a16-bcc5-4d2781f33c8f/asset_user-feedback.png CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/06819029-5b16-4a03-aa4d-9a1745168478/asset-sharepoint.png CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/fa960437-f9c3-4db3-be6c-fe1d4fea70b3/demographic+before+after.png CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/ebd76ce9-3bec-4245-a8b1-663c4cd7ad61/asset-feature-drivetime-exploration.png CBRE | Build-A-Map - Make it stand out A sample of our competitive review of existing Drive Time features in other mapping applications https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/0b89e6f9-b5ad-4eec-bf92-6ab7852911f2/asset-feature-textboxes.jpg CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865470225-584FRU9UH2R0B3T1SF84/sample-2-chicago-dot.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865470859-66I71R1E13397NE266FH/sample-1-dallas-amenities.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865478581-4XGHCKAV26ZWI5Q5YESE/sample-4-dallas.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865482156-QMFYGFNHJL6Q6UZN8PD5/sample-8.jpg CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865472489-J63BE8OPE7A87ZG5FYFL/sample-3-arizona-amenities.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865478375-3M2P71L8RA1613V39JCH/sample-5-florida-sites-poi.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865479783-XTSD9FBE0XUHPPTIB9WS/sample-6.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670865486101-5IZ5HAB6OPFD6V32WVMC/sample-7.png CBRE | Build-A-Map https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/76a80fb3-2cce-480b-8f55-e77fac0229ec/asset_showcase.png CBRE | Build-A-Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1670866364333-37XVA7S6SC7I2BB8OE24/header.png CBRE | Build-A-Map https://www.jennkappel.com/optum-member-profile daily 0.75 2024-01-04 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/9600b463-2058-49c5-bf3a-a010adb0ad04/Utilities Optum | Member Profile - Make it stand out Our team prioritized plug-and-play layouts when considering how the data modules could appear on the dashboard since there were several users and use cases and we needed to enable users to have ultimate flexibility. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/5c0f44ef-ab80-42a8-bcee-850b135e5bf0/prioritization+-+rally.jpg Optum | Member Profile - Make it stand out We collaborated with the scrum master to determine the best way to integrate UX tasks — and how to track those tasks — within the existing engineering ticket management system, “Rally”. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/18c48546-cfdc-4a30-b6c0-9dac0b10c7ed/current+future.jpg Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/23914b73-7ede-4b8f-b8b1-99a3bd39bbe9/ecosystem+%281%29.jpg Optum | Member Profile - Make it stand out Since we were working very quickly, we recognized the importance of creating an organized mapping of the hierarchy and structure of the utilities that make up our product. What areas of the product would new content be added to? What is the structure of these new capabilities? Are the capabilities all of equal importance or do we need to account for a hierarchy? https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/d5daba35-40e8-4496-9f1a-0f952124531a/Navigation.jpg Optum | Member Profile - Make it stand out Recommendations for consistent top and side navigation structures across products https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/62130257-632c-42ca-8272-cb5cfdf15dc3/theming+-+spotlight.png Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/af87f0c8-2625-40e3-99e3-7dc4b66f4acb/process.jpg Optum | Member Profile - Make it stand out Despite this process diagram being linear, each UX review session needed to prompt time for additional iterations / feedback implementation. Block types include: engineering/product groundwork, UX groundwork, UI work, review sessions, and approvals. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/f8b5914f-fa49-495f-aeda-fc3c925af80b/theming+-+landing+page.png Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/3e104ae2-42e9-4340-bc33-4e89dc02f24d/Screen+Shot+2023-05-14+at+8.17.54+PM.png Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/3faac3aa-f758-41bc-a6e6-cc45a0faace6/Member+Profile.png Optum | Member Profile - Make it stand out Member banner pattern audit across several products https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/6cf52170-e03d-4929-b482-582e9b54f737/table+vs+card+view.png Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/6c2fc32d-9f7d-4399-835b-217cc9023f54/prioritization.jpg Optum | Member Profile - Make it stand out I used Miro to lead prioritization exercises with our product management and leadership team to ensure the UX team was focused on the appropriate upcoming initiatives. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/f93e845a-d764-414f-bdb6-8cf4c1e1a217/product+icon+exploration+%281%29.png Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1ed499b8-6a41-4c01-a66a-b687c8ee5197/personas.jpg Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/f8bb1057-3367-4a83-ac18-6fa1fa936bfc/competitors1.png Optum | Member Profile - Make it stand out We reviewed best-in-class EHR products with similar use cases including: Google Care Studio & Salesforce Patient 360 . https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/a46f26eb-4088-43a1-8d5e-ace8daa42978/navigation+part+2.jpg Optum | Member Profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/9c0282eb-cabd-48d0-8817-c8631162ca59/Screenshots.png Optum | Member Profile - Make it stand out Representation of the many disjointed experiences within Optum’s clinical manager products https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/0da68596-a577-46d5-bb6e-89c7bac3d4a0/landing+page+iterations+%281%29.png Optum | Member Profile - Make it stand out A few (of many) landing page iterations from outline to implementation https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1683683555997-DX2R0KPPFMSB9Y4HWKIM/cover-optum.jpg Optum | Member Profile https://www.jennkappel.com/transfix-shipper-app daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/15dad93f-e116-4ca0-a5b0-e54c00dff89a/table_comparison-with-cards.png Transfix Shipper App - Make it stand out While digging into the topic of data tables, we questioned if data tables were the appropriate method of displaying data for our use cases. Some users provided feedback that data tables were ugly and hard-to-consume while others liked how they were clean and easy-to-manipulate. Above we considered if data-rich cards could be considered instead. In the end, the card component cons outweighed the data table cons. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/7a95a687-0602-4a4f-8dcc-505c804a7a7a/RFP_screen1.jpg Transfix Shipper App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/6f147779-78b4-454f-ab70-3f3e7ce58859/rfp_async-feedback.jpg Transfix Shipper App - Make it stand out An example of a successful async feedback method within the product design team. We met weekly to review work together, but also found it to be a useful exercise to use FigJam boards to document our current work to share asynchronously with other designers on our team. When each designer has spare time, they can review work, leave comments, ask questions and share resources directly in the file, proving to save us all time and an extra meeting. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/4717ec96-9329-4abf-968d-3b7f21e8e5f7/table_sample-user-questions.png Transfix Shipper App - Make it stand out Above were a few of the internal questions and considerations myself and the other user researcher were thinking about before and during our user interview sessions. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/8b7253c5-975e-4779-9337-e8248edb4d20/Research.png Transfix Shipper App - Make it stand out While I wasn’t personally in the initial discovery meetings, it’s important to note that our team conducted interviews with each beta customer to better understand their needs and expectations for what a successful MVP RFP tool would look like for them. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/13860eb4-506e-4228-8ed8-730f7f581e0a/RFP_fullstory.jpg Transfix Shipper App - Make it stand out We gained insights by reviewing FullStory videos of real user interactions within the Shipper App. It was helpful to uncover how beta customers stepped through the RFP creation wizard when we were not able to hand-hold them through the process on a call. These videos let us measure the successes and pitfalls of our new MVP feature. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/19047507-6412-4955-a109-7d7ded8fa836/rfp_beta-planning.png Transfix Shipper App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/eb2db3af-87c1-405f-b05b-fd562551c95b/RFP_user-feedback.jpg Transfix Shipper App - Make it stand out A feedback session where the user walks through the RFP setup process and asks us questions as they go. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/9a1de70a-0f12-434d-8c28-59507824968c/RFP_surveys.jpg Transfix Shipper App - Make it stand out The set of external and internal feedback surveys we sent out to ensure we received input from all sides. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/132e58ef-b81f-4148-993b-2b0ca91f60d4/RFP_award+screenshots.jpg Transfix Shipper App - Make it stand out Above is the carrier ‘Award Decision’ mock-up and the Bid Table mock-up after that carrier was awarded. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/409780c7-8d89-47b1-9371-7eeea0f1c5d6/general_personas-3vertical.png Transfix Shipper App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/3155258d-8c94-4e00-8de9-49d52650cd7a/process_review+with+team.jpg Transfix Shipper App - Make it stand out An example of a successful weekly design review meeting where the design, product, and engineering team collaborate or swarm a particular problem space via Google Meet. On this day we reviewed some issues with how users select a date range within a carrier insurance workflow. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/f5797a4b-7b54-483e-b06f-53d913fc0184/table_user-research-notes.png Transfix Shipper App - Make it stand out We recorded user feedback in a standardized table for each user based on 5 key data table themes: sorting, saving, inline-editing, visual design and complexity. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/0450a551-8062-439c-b613-11c572e66cb6/RFP_creation+screenshots.jpg Transfix Shipper App - Make it stand out These screens show a glimpse of the RFP manager figma mock-ups we designed including the tool’s homepage & the 3rd step (of 6 total steps) in the RFP creation wizard. https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/22fb3ab3-6de2-4e0a-a600-3de3d2cf6d08/quotes.jpg Transfix Shipper App - Make it stand out Source: Transfix RFP e-Book https://images.squarespace-cdn.com/content/v1/5426e6efe4b0cdc2904cdbe9/1704422027047-ACBSCF362DURMWAT6R53/bg_transfix.jpg Transfix Shipper App